If the numbers are boring, then you’ve got the wrong numbers.

Graphs, tables and calculations revealed in a presentation are the best of all possible results chosen expressly for advancing the advocate’s case.

Scales of measurement are part of the news , no matter what marketing department believes.

Few presenters are saintly enough to provide their audience with competing explanations, contrary evidence, or an accounting of the full pool of evidence tapped to construct the presentation. But thoughtful presenters might at least privately test their analysis: Has evidence been filtered or culled in a biased manner? Do the findings grow from evidence selection? Would the findings survive the scrutiny of a skeptic or investigator of research fraud? What would Richard Feynman think?